We will be at the Steveston Dragon Boat Festival! Look out for our booth and come and say hi.Posted: July 9th, 2015
We believe that no child should be homeless. Urban Impact is donating the proceeds of the July Shred Days to Covenant House.
Homeless, lost and afraid, more than 1,500 street–involved youth come to Covenant House Vancouver each year to find sanctuary and a brighter future.
The full proceeds of the Richmond Plant August Shred Days scheduled August 5 and 19th will also be donated to Covenant House. Help us raise some money for this very worthy cause in our community.Posted: July 6th, 2015
World-class dragon boat races make the Rio Tinto Alcan Dragon Boat Festival, Vancouver’s most anticipated and prestigious summer event. On June 20-22, Urban Impact Recycling partnered with the Festival to help the Festival Go Green. The Festival is our flagship brand-building event of the year.
During the Festival, Urban Impact oversaw all recycling and composting. Our “zero waste stations” were set up throughout the site to handle Compost, Paper and Cardboard, and Mixed Containers. We enjoyed the opportunity to raise recycling awareness with Festival attendees. Our team worked hard to help the Festival manage waste during the Festival by taking hundreds of trips to “swap the totes” at our Recycling Centre area away from all the activities.
Festivals and events are full of people, food, and collateral, and that means lots of waste. We’ve invested in developing Zero Waste Stations that were designed to handle waste generated at events and festivals. We’re focused on creating positive outcomes at festivals and events by keeping recycling simple. We also try to teach people to recycle by trying to drive key behaviours.
Besides being a brand building opportunity for Urban Impact, one of the real benefits of our sponsorship was the opportunity to activate on site. Urban Impact’s activation included a “Draw Our Hybrid Truck” contest! Festival attendees could win an Ipad Mini by drawing the hybrid truck with a dragon. We supplied the crayons! Our busy booth was located right across from World Beat Stage during the Festival. At one point, we counted 20 children colouring in our tent. We had hundreds of entries, including our winner Darren’s below.
We loved using Twitter and Facebook to build rapport and create an online brand and audience:
Done properly, sponsorship marketing offers much more than mere affinity and “eyeballs.” It can also play a starring role in activating consumer behaviour- such as encouraging people to recycle. People’s passions – offer myriad opportunities for engagement, content, sharing and value. At the Dragon Boat Fe
stival, we found the right match and have unlocked its power to build passion and business for our brand.
Congratulations to our winner Darren! Check out his fantastic hybrid of a dragon and our new hybrid truck! We can’t wait to have Darren’s drawing on next year’s t-shirt!Posted: June 5th, 2015
We are pleased to announce, that the proceeds of the May Shred Days amounted to $1950. This money, in its entirety will be donated the to Red Cross – Nepal relief on behalf of Urban Impact employees!
Thank you to all who help us give back to the community and in this case world we live in!
May Shred Days, Richmond + Calgary proceeds will be donated to the disaster relief efforts in Nepal.Posted: April 30th, 2015
Urban Impact is pleased to announce that funds raised form our May Shred Days will be donated to the Canadian Red Cross to provide assistance to Nepal, following the devastating earthquake that shook Nepal on April 25.
“This earthquake struck in a highly populated area, resulting in a significant humanitarian impact”, says Hossam Elsharkawi, Director of International Emergencies and Recovery for the Canadian Red Cross. “Shelter, water and health are urgent priorities and we continue to work with local authorities to make sure that people get the help they need.”
Red Cross teams in Nepal began providing assistance immediately following the earthquake.
Volunteers and staff of Nepal Red Cross Society are working on the ground assisting in search and rescue efforts and administering first aid to the injured. The Red Cross in Nepal has extensive experience in responding to natural disasters and plays a lead role in the government’s contingency plans for such disasters. The Red Cross blood bank in Kathmandu is also providing blood supplies to the main medical facilities in the capital.
Canadians are encouraged to support people impacted by this disaster by making a donation to the Canadian Red Cross Nepal Region Earthquake Fund at www.redcross.ca, by calling 1-800-418-1111 or by contacting their local Canadian Red Cross office.