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Pink Shirt Day at Urban Impact!

We had a blast supporting Pink Shirt Day at Urban Impact. Say no to bullying!

The CKNW Orphan’s Fund encouraged all British Columbians to celebrate kindness and wear pink in support of anti-bullying programs across the province. We were thrilled to participate!

Did you know that 100% of net proceeds raised from Pink Shirt Day go to an anti-bullying program?

The program supports children’s healthy self-esteem, empathy, compassion and kindness.

Here’s some of Urban Impact’s Pink Shirt Day activities:

  • Our Drivers and office staff proudly sported pink t- shirts!
  • We placed pink bows on the truck grills!
  • We posted fun photos about #PinkShirtDay on Facebook.
  • We enjoyed delicious Pink T-shirt cookies!

About Pink Shirt Day

It all started in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them to send a powerful message of solidarity to the bully
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The CKNW Orphans’ Fund was inspired by the story and to date have raised more than $1.2 million for anti-bullying days in British Columbia with the sales of Pink Shirt Day T-Shirt Day.
On February 24, We were thrilled to send a message that kindness matters. Thanks for your support!