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Lilac Festival – Facebook Drawing Contest!


On June 26, Urban Impact participated in the Lilac Festival in sunny downtown Calgary.  It was an amazing event, where 100,000 Calgarians wandered down the Festival streets!   Urban Impact showcased our brand very successfully. There are several photos of the street festival as well (on our Calgary Facebook page).   The Lilac Festival is very much like the Greek Days Festival in Vancouver.

481607_505027476233067_305444707_nWe had a fantastic time as a first time sponsor of Calgary’s May 26 Lilac Festival.  What a great way to start up to Calgary’s vibrant festival season. And what better way for us to meetCalgarians and chat about recycling! A huge thanks to the hundreds of people who came by our booth. Thanks to all the kids (and a few grown-ups!) who entered our Draw Our Hybrid Truck Facebook contest. 

“In order to build the Urban Impact brand in Calgary we have chosen to participate in some Festivals & Events throughout this spring and summer of 2013.  Each of the events will have a contest.  At the Lilac Festival we chose a colouring contest for kids – it worked beautifully and many thankful parents parked their kids at the Urban Impact booth for 15 minutes of colouring and sit down.  It was really fun to watch, and some of the kids took incredible care in their drawings.”  

Nicole Stefenelli, Founder and CEO

We loved being right in the heart of the amazing array of musical talent, artisan vendors, quality entertainment. We also loved standing at our booth for some really fun people watching. We met literally hundreds of people. There were thousands of dogs at Lilac Festival. Our team had a great time handing out milk bone doggy biscuits- Woof Woof!


We have uploaded the art contest entries. We will be calling the winners in our three different age categories this Friday to let them know they won! We will also update our Facebook page with the winners. 

Thanks to all the Festival attendees for stopping by- We loved meeting you and talking about how recycling at work really works! On behalf of the entire Urban Impact team, thanks for making Lilac Festival such a great event to for us!

Enclosed is a link to Facebook (Calgary Facebook page) and there are three albums for the Lilac Festival entrants.  The first age category was 4 to 8 year olds, the second 9 to 13 years and the last one 14 +. 

Click here to see our applicants!