Nicole Stefenelli

Nicole is a forward-thinking, pioneering spirit in the environmental sustainability movement and epitomizes imagination, energy and passion. She has a solid understanding of her key customers and how to help them become more sustainable. Nicole created a family-run business on the simple core value of treating our customers as her number one priority.

The Company Quickly Expanded

“We embraced sustainability over 20 years ago. Urban Impact was one of the first paper and cardboard recycling companies in Vancouver and has grown into a major recycling player in Metro Vancouver.”

~ Nicole Stefenelli, CEO, Urban Impact.

An expert and leader in recycling and diversion, Nicole recognized a huge opportunity to help organizations get closer to zero-waste processes by diverting more of their waste from landfill. Nicole works tirelessly to help more people become interested in recycling and believes that there is a huge opportunity to introduce our kids to good conservation and recycling habits early!

When she’s not focusing on work, Nicole is an avid equestrian rider and skier who loves to ski at Whistler with her husband, Rod, and their four children.

Sharing her Recycling Passion through our School Tour Program

Nicole is passionate about getting kids excited about the planet and recycling. There’s a lot to know. And the more people know, she believes the better recyclers they are. Under Nicole’s leadership, Urban Impact has been sponsoring Grade 4/5 School Tours of our Richmond processing plant for over five years. Tied in with Earth Week, twice a year (October and April) we pay for a fleet of school buses to pick up the students and teachers. Nicole really looks forward to our bi-annual tours; she has personally taken over 50 Lower Mainland classes for a tour of our materials recovery plant.

“Not many school children realize how much energy they are helping to save by recycling. The less energy used to produce materials like aluminum, paper, plastic, and steel, the less pollution goes into the environment. Taking a tour of our recycling plant helps reinforce Reduce, Reuse and Recycle message to Grade 4/5 classes. Children are encouraged to form their own opinions and understand the impact their own actions have on the environment.”

~ Nicole Stefenelli, CEO, Urban Impact

Nicole truly believes it doesn’t cost a lot of money to be creative and provide an amazing customer service - this has always been the foundation of her existence as an entrepreneur. Wanting to be where her customers are, Nicole was an early adopter of Social Media. Follow Nicole on Twitter at @NStefenelli.

Through determination, a keen eye for opportunities and the commitment to investing in innovative technologies, Nicole and Rod have created not only a successful company, but also an environmental solution to the growing problem of corporate and institutional waste. An extensive philanthropic support of local charities also distinguishes Urban Impact as a recycling leader.

Nicole serves on the Board of Directors for the Forum for Women Entrepreneurs and Science World. She also served on the Board of the Recycling Council of BC.

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