Co-owner and Vice President Operations, Rod Nicolls joined Urban Impact in 1992 after a career in the forestry sector. Rod shares Nicole’s environmental values and zero-waste philosophy. Urban Impact’s investment in hybrid recycling trucks and state-of-the-art Materials Recovery and Processing Facilities reflects Rod’s commitment to technology, automation and design. Rod is a driven and innovative entrepreneur who loves to be challenged – especially when told, “you can’t do that!” Nicole and Rod are both sought out advisors for providing better ideas for continuously improving corporate-wide recycling programs.
Nicole and Rod attribute Urban Impact’s success in a tough economy to several factors, including a great team of employees, a lean operating model, and their commitment to investing in technology. Together, they have truly created a winning combination for all stakeholders: investors, employees, our community and the environment.