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On February 24, Urban Impact’s drivers will be wearing Pink Shirt Day t-shirts: we do not tolerate bullying!

On February 24, 2016 the CKNW Orphans’ Fund is encouraging all British Columbians to wear pink and support anti-bullying programs in the province.

Urban Impact’s drivers in Vancouver and Calgary will be wearing the official pink shirt to symbolize that we do not tolerate bullying. In addition, our trucks will have pink bow!

Bullying is a major problem in our schools, workplaces, homes, and over the Internet.

Over the month of February, CKNW aims to raise awareness of these issues through various initiatives centered around its “Pink Shirt Day” campaign.

‪#‎PinkShirtDay‬ is in less than four weeks, and you can now pick up your official 2016 Pink Shirt Day t-shirts at select London Drugs locations and online at

Net proceeds from the official Pink Shirt Day t-shirts, pins and buttons, as well as all donations, go to anti-bullying initiatives that directly help youth in need.

Since 2008, over $1.2 million has been raised for the cause through the sale of pink shirts. The money supports non-profit organizations including Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program and Kids Help Phone. These programs teach children empathy, kindness and the importance of building healthy relationships — both with themselves and their peers.

This year’s t-shirt says “Kindness is one size fits all.” Kindness is universal — a trait the CKNW Orphans’ Fund encourages everyone to openly express every day. The phrase “one size fits all” works for one simple reason: it stands for inclusivity, both in clothing and in our everyday lives.

Urban Impact is a proud supporter of Pink Shirt Day. Our team is passionate about the anti-bullying cause. One of the ways we support youth is by supporting anti-bullying initiatives, like Pink Shirt Day, that teach kindness and respect.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW Orphan’s Fund was inspired by the story and to date have raised more than $1.2 million for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans’ Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. CKNW Orphans’ Fund provides funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.