It all started in 1989 when Nicole Stefenelli returned from a trip to Europe. “It was a major turning point for me,” she recalls, “seeing how many light years ahead those countries were in terms of recycling.”
One year later, Urban Impact was born as a university project aimed at proving that commercial businesses could reduce their waste disposal costs and carbon footprint by recycling.
The beginning – Nicole started Urban Impact in 1990 as a commercial recycling company with the belief that she could make a difference as social entrepreneur.
